GurUX is a user experience/user interface design consulting shop located in Bend, Oregon.


Founder Pete Ficht is a 15-year veteran of Portland design agencies and has held the roles of Creative Director and Sr. User Experience Designer. He is also an expert business strategist and has worked with clients such as Citibank, Storables, Made in Oregon and He has designed for software, web and mobile apps in such diverse areas as e-Commerce,  banking and military intelligence.

Besides his UX/UI and business strategy expertise, Pete is an excellent writer of web content and business requirements. He also has experience with SEO, social media, HTML/CSS coding, graphic design, and audio & video editing.


GurUX also specializes in creating custom boutique web sites using the Squarespace platform. Modern and clean sites that are very affordable and a breeze for the owner to update. Here is a recent site done for SYLK Brow Bar in Bend.